I am
approached by hundreds of entrepreneurs every year pitching me their respective
businesses… Some are really polished and focused, and others amazingly
ineffective and convoluted. I thought I’d share with you some basic tips as to
how you can make your pitch as effective as can be, to capture my attention and
that of my team.
It’s a fact
that some CEOs are masters at communicating their ideas with their teams,
others fare less well (if not miserably). Here are some key general personal
guidelines for your consideration.
1. Don’t
Oversell:
I understand
how most successful entrepreneurs are passionate about their businesses, but
please don’t bulls- hit me or sound like an infomercial. We have accumulated
tons of data to call you on your bluff even before we have even met you.
You won’t do
yourself any favors by adopting an overconfident, smarmy persona who sounds at
best like a lawyer, and at worst like a used car salesman. Just be yourself and
never even think about getting away with any made up story about you or your
track record.
Read More: Private Equity Is Serious Business
Thank you,
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