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Monday, 29 December 2014

Building Your Midas Touch

“Entrepreneurs are all unique. One way to build a business and turn it into a brand is to know who you are.” – Midas Touch

Spoken from a true wealth creator…. So how do you really build your “unique” brand today given all the noise out there?

I thought I’d share those few tips with you in light of my own personal experience over the last 30 years.

1. Be yourself :

Your personal brand is just that–you. If you try to manufacture something that’s not genuine, it will be obvious to others and immediately make you less compelling. Instead, focus on your unique talent or passion whether people like it or not.

Virgin founder Richard Branson is a great example of this. He has said that his brand revolved around “finding new ways to help people have a good time.” Branson didn’t go to college, his ideas are unconventional, and his business goals are over the top.

He has though consistently stayed true to his brand, ideas, personality, and unique genius. His focus on keeping his business brand aligned with his personal brand has helped him become a huge success.

For More: Building Your Midas Touch

Thank You,

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