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Wednesday 2 April 2014

Why Patience is so Important ?

I am often asked what it takes to start a company and see it prosper and succeed. Of course, there’s a long list of factors: money, people, technology, good advice, and judgment, to name a few. 

One thing I tell every person considering an entrepreneurial venture is the importance of having a lot of patience.

In a world of instant information, feedback, and connection we are spoiled into believing that everything is “instant.” That combined with overnight small business success stories makes patience all that much more difficult.

I admit this advice comes from someone who is not patient. I want things to happen quickly and according to plan. But I have found that if I exercise patience, the end result is always better: the partnership more on-target, the contract richer, the hire a better fit.

I am not suggesting that you stop setting goals and timelines. Both are very important to not only motivate you and your colleagues, but also to measure progress and provide guideposts. But as you move through your entrepreneurial journey, pay close attention to the pressure you are applying. 

Is it consistent, purposeful pressure like that needed to create a diamond? Or are you using the brute force of a sledgehammer?

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Thank you, Have a great day

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